Wednesday, March 22, 2006
Independent Hip Hop group M.P.C takes over N.Y.C.....Group members are all SCSU grads!
NEW YORK, NEW YORK Magnetic Entertainment Inc. manages a hip hop group out of New York named M.P.C. The group has sold over 120,000 units hand to hand on the subways of NYC. M.P.C does positive and progressive hip hop and is comprised of three college graduates. All members have earned four year degrees from South Carolina State University.
"It's a unique story" said Eshawn Hall, Magnetic Entertainments CEO, "because we bring together some of the most important original and often times excluded segments of hip hop, the music and the message. Listeners these days seem to believe that a shooting is more credible than an education."
The name M.P.C stands for Most Popular Criminals. Criminals in the fact that the group is a rebel in the music industry, choosing to go against the grain and not conform to draconian recording industry practices. The images we see in daily life that depict negativity are reality, however, M.P.C prefers to look at the positive aspects of urban life and takes hip hop back to its essence with clever word play and creativity.
Direct marketing has never been conducted in this fashion or at this rate, 120,000 units and counting. M.P.C sells 1,400 to 2,000 units per week. The group sells units out of their book bags on the subways of NYC. Promotional material is handed out with each purchase made, and buyers have an opportunity to physically speak with the group members Hall said. "We wanted to tell the story of our struggles, which are not unique, family issues, going to college, struggling to get a career, and loving and making hip hop music. We knew it would appeal to people, so we built our studio, and got to work on distributing our product."
The songs selected have significance too, explained Hall. "They layout the time, energy, creativity and beauty that exists in hip hop. These recordings document the vision of hip hops founders." At the rate and persistence that M.P.C is going doors have opened in the form of concerts and television appearances.
M.P.C performances can be viewed and orders can be made online for $10 + shipping at http://www.mostpop.org
The Magnetic Entertainment Inc. web site also provides detailed information about the origin of M.P.C and a history of the group.
Magnetic Entertainment Inc. is a New York based entertainment company specializing in production, music and marketing. The company's "dedication to originality and respect in hip hop" has been sold in more than 10 countries and have been featured in articles by the Bronx Times and Bulldog Press, as well as featured on ABC World News Now, Bronx Talk AM, Orangeburg Inside/Out, GeoVision, The Ron Alexander Show, and NY1. MPC has also performed with LL Cool J, and the Notorious B.I.G.
Contact:
Eshawn Hall, 917/568-8995
Fax: 718-752-1596
Email: Eshawn_3@hotmail.com
http://www.mostpop.org
Comments, gripes, suggestions? We appreciate your feedback! CONTACT US
Ehall@acqc.org
"It's a unique story" said Eshawn Hall, Magnetic Entertainments CEO, "because we bring together some of the most important original and often times excluded segments of hip hop, the music and the message. Listeners these days seem to believe that a shooting is more credible than an education."
The name M.P.C stands for Most Popular Criminals. Criminals in the fact that the group is a rebel in the music industry, choosing to go against the grain and not conform to draconian recording industry practices. The images we see in daily life that depict negativity are reality, however, M.P.C prefers to look at the positive aspects of urban life and takes hip hop back to its essence with clever word play and creativity.
Direct marketing has never been conducted in this fashion or at this rate, 120,000 units and counting. M.P.C sells 1,400 to 2,000 units per week. The group sells units out of their book bags on the subways of NYC. Promotional material is handed out with each purchase made, and buyers have an opportunity to physically speak with the group members Hall said. "We wanted to tell the story of our struggles, which are not unique, family issues, going to college, struggling to get a career, and loving and making hip hop music. We knew it would appeal to people, so we built our studio, and got to work on distributing our product."
The songs selected have significance too, explained Hall. "They layout the time, energy, creativity and beauty that exists in hip hop. These recordings document the vision of hip hops founders." At the rate and persistence that M.P.C is going doors have opened in the form of concerts and television appearances.
M.P.C performances can be viewed and orders can be made online for $10 + shipping at http://www.mostpop.org
The Magnetic Entertainment Inc. web site also provides detailed information about the origin of M.P.C and a history of the group.
Magnetic Entertainment Inc. is a New York based entertainment company specializing in production, music and marketing. The company's "dedication to originality and respect in hip hop" has been sold in more than 10 countries and have been featured in articles by the Bronx Times and Bulldog Press, as well as featured on ABC World News Now, Bronx Talk AM, Orangeburg Inside/Out, GeoVision, The Ron Alexander Show, and NY1. MPC has also performed with LL Cool J, and the Notorious B.I.G.
Contact:
Eshawn Hall, 917/568-8995
Fax: 718-752-1596
Email: Eshawn_3@hotmail.com
http://www.mostpop.org
Comments, gripes, suggestions? We appreciate your feedback! CONTACT US
Ehall@acqc.org
